Our Framework
Evidence-based support, tailored to each individual.
Your Goals, Your Plans
No two practices are the same and no two audiologists are the same, so why would we follow a standard "recipe" for everyone?
Evidence-Based
Research and best practices are utilized to guide you on the journey to reach your business goals and/or clinical goals.
Sessions can be "one and done", in a package such as the Specialty Blueprint, or an on-going subscription. The first session is free.
One-on-one Coaching
Receive customized support and training as you make changes to your practice. Courses and webinars are great, but sometimes you need a coach or consultant to help you to creatively problem solve.
The Specialty Practice Blueprint
Drawing from the experiences Dr. Goyne gained in adding auditory processing, auditory training, vestibular, cochlear implants, and tinnitus to a traditional dispensing practice, a 5-stage process to integrate a specialty service to an existing practice or start-up from scratch.
1
Initial Chat
A complimentary discussion to help you determine if a specialty practice or specialty service within an existing practice makes sense for you.
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What specialty area interests you?
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What clinical skills do you possess currently and do you have the bandwidth for training?
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What specialty service is needed in your area?
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Is it feasible to add a specialty to your practice or startup a new practice?
2
Getting Started
A plan is created to:
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Ensure clinical excellence in your chosen specialty area.
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What skills do you posses already?​
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What clinical skills require training and where to get the training?
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Put in place a pricing structure and business model in place that makes sense for your practice and your patients.
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In network vs. out of network​
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Bundled vs. unbundled
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Market your specialty service.
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Handling patient flow.
3
Diving into Marketing
Guidance is provided on what works --and what doesn't work-- in regards to marketing your specialty services. Coaching on the important details in:
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Identifying potential referral sources relevant to your specialty.
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Effectively conducting webinars and lunch & learns with prospective patients and referral sources.
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Database marketing
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Social media
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Identifying what will work best for referring professionals, patients, and your practice.
4
Great Patient Encounters
The way you and your staff interact with patients matters greatly in terms of outcomes and satisfaction.
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Front desk considerations.
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Report writing that leads to better outcomes.
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How to deliver test results clearly and concisely.
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How to recommend treatment options that provide the clarity patients need in order to move forward.
5
Quality Control
Planning is essential, but so is pivoting when the inevitable unforeseen variables arise. Discussions in this stage center around these questions:
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What is working well for patients and what's not working well for them?
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What's working well for the practice and what's not working well?
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What adjustments can we make in order to increase efficiency?
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Is it possible for this service scale up to help more people?
6
As Needed Check-Ins
If you are finding coaching and mentorship to be helpful, additional sessions can be purchased on an individual basis or as a discounted package.
For over ten years, Dr. Goyne has worked with private practice owners and department managers on creating and following processes and cultures that make a positive difference for both patients and audiologists.​​
Testimonials
What types of conversations do we have?
Support comes in the form of business, career, leadership, clinical protocols, and the intersection of all four.
Clinical Services
Many audiologists are interested in diversifying their clinical skills and their revenue streams. Auditory processing, auditory training, tinnitus, vestibular, and cochlear implants are all viable options.
Increasing Acceptance Rates
There are ethical and evidence-based strategies and techniques that raise the likelihood of people choosing your practice, following through on your recommendations, and potential referral sources actually referring to your practice.
Leadership & Mangement
As audiologists, our colleagues and staff are a precious resource. Creating and nurturing a culture of focused teamwork is critical to the success of our patients and our practices.
More specifically...
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Ethical and evidence-based techniques to increase help rate/acceptance rate/success rate.
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Referral marketing
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Strategies for online marketing and advertising
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Implementing auditory processing services
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Time management for employees and employers
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Planning a start-up practice
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Protocols for tinnitus treatment via telehealth
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Mindfulness and emotional intelligence in the workplace.
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Decision-making
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Protocols for auditory training via telehealth.
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Effective messaging and branding.
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Equipment financing
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Purchasing an established practice.
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Exit strategies.
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Employee searches and interviewing strategies.
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Effectively training new hires.
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Data management and interpretation.
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Work/life balance.
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Goal-setting and process improvement.
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Strategies for insurance/third-party administrators.
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Leadership and organizational strategies
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And sometimes someone to just listen while you vent.
ABOUT
Dr. Tom Goyne
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Chief audiologist and proprietor at Aberdeen Audiology in the suburbs of Philadelphia. Aberdeen Audiology is a multi-office, multi-provider private practice that offers services in amplification, auditory processing, auditory training, tinnitus, vestibular, and cochlear implants.
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Adjunct professor, preceptor, and visiting lecturer at Drexel University. He teaches and mentors future doctors of audiology in the classroom and at Aberdeen Audiology.
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A member of Audiology Mentors, a group of "seasoned" audiologists focused on guiding "new-ish" audiologists find their way in audiology.
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Host of The AuD Podcast. Content is focused on the intersection of clinical practice, practice growth, and career growth.
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The 2025 President of the Pennsylvania Academy of Audiology (PAA). In the past, he has served on boards and committees at PAA and the Academy of Doctors of Audiology.
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